第112期:永不言弃-KFC的故事

 　　Once, there was an older man, who was broke, living in a tiny house and owned a beat up car. He was living off of $99 social security checks. At 65 years of age, he decided¹ things had to change. So he thought about what he had to offer. His friends raved² about his chicken recipe. He decided that this was his best shot at making a change.

　　He left Kentucky and traveled to different states to try to sell his recipe. He told restaurant owners that he had a mouthwatering chicken recipe. He offered the recipe to them for free, just asking for a small percentage on the items sold. Sounds like a good deal, right?

　　Unfortunately, not to most of the restaurants. He heard NO over 1000 times. Even after all of those rejections⁴, he didn't give up. He believed his chicken recipe was something special. He got rejected 1009 times before he heard his first yes.

　　With that one success Colonel Hartland Sanders changed the way Americans eat chicken. Kentucky Fried Chicken, popularly known as KFC, was born.

　　Remember, never give up and always believe in yourself in spite of rejection³.

　　从前，有一个上了年纪的人，他身无分文，住在一所小房子里，有一辆破旧的汽车。他靠99美元的社保支票过活。在65岁时，他决定改变。所以他想到了他所能做的。他的朋友们盛赞他的炸鸡配方。他认为这是他做出改变的最佳时机。

　　他离开肯塔基，到不同的州去推销他的配方。他告诉餐馆老板，他有一个令人垂涎的鸡肉配方。他免费提供配方给他们，只要求在所出售的鸡肉拿到很少的分成。听起来不错，对吧？

　　不幸的是，不是大多数餐馆，而是他听到超过1000次的“不”。即使遭到多次拒绝，他没有放弃。他相信他的鸡肉配方是很特别的。在他被拒绝了1009次才听到他的第一个“是”。

　　这一成功，Hartland Sanders上校改变了美国人吃鸡的方式。肯塔基炸鸡，俗称肯德基，诞生了。

　　记住，即使被拒绝，永远相信自己，不要放弃。

1 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

2 raved   

v.胡言乱语( rave的过去式和过去分词 )；愤怒地说；咆哮；痴心地说

参考例句：

• Andrew raved all night in his fever. 安德鲁发烧时整夜地说胡话。 来自《简明英汉词典》
• They raved about her beauty. 他们过分称赞她的美。 来自《现代英汉综合大词典》

3 rejection   

n.拒绝，被拒，抛弃，被弃

参考例句：

• He decided not to approach her for fear of rejection.他因怕遭拒绝决定不再去找她。
• The rejection plunged her into the dark depths of despair.遭到拒绝使她陷入了绝望的深渊。

4 rejections   

拒绝( rejection的名词复数 )； 摒弃； 剔除物； 排斥

参考例句：

• Most writers endure a number of rejections before being published. 大部分作家经历无数次的退稿才守得云开，作品得到发表。
• Supervise workers and monitors production quality to minimize rejections. 管理工人，监控生产质量，减少退货。