《名人传记》之乔布斯亿万富豪嬉皮士65:苹果的灵魂

 　　the force of nature behind Apple.

　　他是苹果公司的灵魂

　　He distorted reality. It's a mixture of charisma¹, chutzpah,

　　他颠覆了人们的认知 他魅力四射 胆识过人

　　bullshit, self-belief, self-delusion,

　　能说会道 满怀自信 充满了近乎盲目的乐观

　　and insane ambition.

　　和超乎寻常的野心

　　Apple's hi-tech products have inspired fervour.

　　苹果的高科技产品让人们趋之若鹜

　　Oh, it's beautiful. It's very sexy.

　　它真漂亮 很性感

　　Defining cool consumerism for a worldwide tribe.

　　它为全世界人民定义了一种特立独行的消费主义

　　Hyped by the man who personified the brand.

　　乔布斯巧舌如簧 给这个品牌赋予了灵性

　　It works like magic.

　　它像魔法一样神奇

　　They look so good, you want to lick 'em.

　　它们看上去这么可爱 简直让人忍不住想舔一口

　　It's unbelievable.

　　这真难以置信

　　No-one had quite that mixture of arrogance²,

　　从没有人能如此地集傲慢与谦逊

　　humility³, talent and presence, which Steve Jobs had.

　　才华和风度于一身 而乔布斯却做到了

　　He's changed music, he's changed movies, he's changed computers a couple of times.

　　他改变了音乐 改变了电影 数次改革了计算机

　　He's created industries that we didn't think we needed.

　　他创造了一些全新的行业

　　Jobs was a perfectionist.

　　乔布斯是个完美主义者

　　To Steve, everything was about taste.

　　他认为 品味是最重要的东西

　　Just like someone writing a great piece of music.

　　他有着音乐家般近乎苛刻的审美

　　And a tyrant⁴.

　　同时也是个暴君

　　Steve Jobs yelling at you with his full force is kind of

　　因为乔布斯声嘶力竭地对着你大吼时 实在是...

　　a pretty frightening thing for most people.

　　对大多数人来说 这实在是很吓人的

　　How did a drug-taking college dropout⁵

　　一个大学辍学的瘾君子

　　create one of the most successful corporations in the world?

　　是如何创建了世界上屈指可数的商业帝国之一？

　　His hippy background made him a better billionaire.

　　他的嬉皮士背景对他在商业上的成功有不可忽视的影响

　　This is the inside story

　　让我们一起来倾听这个幕后的故事

　　of how Steve Jobs took Apple

　　看看史蒂夫·乔布斯是怎样把苹果公司

　　from a suburban⁶ garage to global supremacy⁷.

　　从一个家用车库变成了全球行业霸主

1 charisma   

n.(大众爱戴的)领袖气质，魅力

参考例句：

• He has enormous charisma. He is a giant of a man.他有超凡的个人魅力，是个伟人。
• I don't have the charisma to pull a crowd this size.我没有那么大的魅力，能吸引这么多人。

2 arrogance   

n.傲慢，自大

参考例句：

• His arrogance comes out in every speech he makes.他每次讲话都表现得骄傲自大。
• Arrogance arrested his progress.骄傲阻碍了他的进步。

3 humility   

n.谦逊，谦恭

参考例句：

• Humility often gains more than pride.谦逊往往比骄傲收益更多。
• His voice was still soft and filled with specious humility.他的声音还是那么温和，甚至有点谦卑。

4 tyrant   

n.暴君，专制的君主，残暴的人

参考例句：

• The country was ruled by a despotic tyrant.该国处在一个专制暴君的统治之下。
• The tyrant was deaf to the entreaties of the slaves.暴君听不到奴隶们的哀鸣。

5 dropout   

n.退学的学生；退学；退出者

参考例句：

• There is a high dropout rate from some college courses.有些大学课程的退出率很高。
• In the long haul,she'll regret having been a school dropout.她终归会后悔不该中途辍学。

6 suburban   

adj.城郊的，在郊区的

参考例句：

• Suburban shopping centers were springing up all over America. 效区的商业中心在美国如雨后春笋般地兴起。
• There's a lot of good things about suburban living.郊区生活是有许多优点。

7 supremacy   

n.至上；至高权力

参考例句：

• No one could challenge her supremacy in gymnastics.她是最优秀的体操运动员，无人能胜过她。
• Theoretically,she holds supremacy as the head of the state.从理论上说，她作为国家的最高元首拥有至高无上的权力。