《名人传记》之乔布斯亿万富豪嬉皮士90:饥饿销售

 　　When we were planning the launch of the iPod across Europe,

　　我们在欧洲的销售计划中

　　an important thing we had to manage with the iPod

　　有很关键的一个环节

　　was to make sure we kind of undersupplied the demand

　　就是要实行饥饿销售

　　so that we'd only roll it out

　　我们的策略是

　　almost in response to cities crying out for those iPods to be available

　　只让iPod在市场需求量很大的城市上市

　　and that's how we kept that kind of cachet for the iPod in its early years.

　　这就是iPod早期成功的秘诀

　　And we'd use extensive data research to understand

　　我们进行了广泛的市场调查

　　what the kind of relative strength of doing that in Rome versus¹ Madrid would be.

　　比较了iPod在罗马还是马德里上市的利弊

　　Unlike most other MP3 players, which worked with either Macs or PCs,

　　其他的MP3与Mac和PC都是兼容的

　　the iPod needed Apple software running on an Apple computer.

　　但iPod却必须用到苹果电脑和苹果软件

　　For Steve Jobs, this closed system seemed to be a virtuous² circle.

　　史蒂夫认为 这个闭合的系统会造成良性循环

　　When they sell iPods at the beginning,

　　一旦iPod打入了市场

　　it locks you into the system,

　　就会把消费者锁入循环之内

　　and iPods have an immediate³ impact

　　继而提高Mac的销量

　　on Apple Mac sales within the profitability of the corporation as a whole.

　　让公司全方位提升盈利

　　Ultimately, Jobs realised that

　　后来 乔布斯终于意识到

　　Apple could make even more money by creating an iPod for Windows.

　　让iPod兼容Windows系统会为公司带来更多收入

　　Steve knew that, for him to take Apple to another place,

　　史蒂夫明白 要使苹果更上一层楼

　　he had to break out of the Mac ghetto⁴,

　　它就必须打破Mac的牢笼

　　which is his gated community of loyal fans who love the product.

　　尽管这个牢笼拥有众多忠实粉丝

　　Music became his way of reaching that larger audience.

　　音乐是招揽更多用户的好方法

　　..is the new iPod. Apple was on a roll.

　　这是新一代iPod 苹果势如破竹

　　The iPod quickly became the number one digital music player in America and beyond.

　　在美国乃至世界各地 iPod都是销量第一的数码播放器

　　You suddenly saw them everywhere,

　　一夜之间 iPod变得随处可见

　　and its success set the company on a new course.

　　它的成功为公司开拓了新的方向

1 versus   

prep.以…为对手，对；与…相比之下

参考例句：

• The big match tonight is England versus Spain.今晚的大赛是英格兰对西班牙。
• The most exciting game was Harvard versus Yale.最富紧张刺激的球赛是哈佛队对耶鲁队。

2 virtuous   

adj.有品德的，善良的，贞洁的，有效力的

参考例句：

• She was such a virtuous woman that everybody respected her.她是个有道德的女性，人人都尊敬她。
• My uncle is always proud of having a virtuous wife.叔叔一直为娶到一位贤德的妻子而骄傲。

3 immediate   

adj.立即的；直接的，最接近的；紧靠的

参考例句：

• His immediate neighbours felt it their duty to call.他的近邻认为他们有责任去拜访。
• We declared ourselves for the immediate convocation of the meeting.我们主张立即召开这个会议。

4 ghetto   

n.少数民族聚居区，贫民区

参考例句：

• Racism and crime still flourish in the ghetto.城市贫民区的种族主义和犯罪仍然十分猖獗。
• I saw that achievement as a possible pattern for the entire ghetto.我把获得的成就看作整个黑人区可以仿效的榜样。