乔布斯传 第653期:设计(1)

The Design

设计

On many of his major projects, such as the first Toy Story and the Apple store,

在许多重大项目上，如《玩具总动员1》和苹果专卖店，

Jobs pressed "pause" as they neared completion and decided¹ to make major revisions.

乔布斯都会在其接近尾声的时候叫停，要求作出重大修改。

That happened with the design of the iPhone as well.

iPhone的设计过程也逃不开这个命运。

The initial design had the glass screen set into an aluminum² case.

其最初设计是将玻璃屏幕嵌入铝合金外壳。

One Monday morning Jobs went over to see Ive.

一个周一早晨，乔布斯走到艾弗跟前。

"I didn't sleep last night," he said, "because I realized that I just don't love it."

他说道：“我昨晚一夜没睡，因为我意识到我就是不喜欢这个设计。”

It was the most important product he had made since the first Macintosh, and it just didn't look right to him.

这是自第一台麦金塔问世后乔布斯最重要的产品，可他就是看不顺眼。

Ive, to his dismay, instantly realized that Jobs was right.

艾弗瞬间意识到，乔布斯说的没错，于是很沮丧。

"I remember feeling absolutely embarrassed that he had to make the observation."

“我记得自己当时感到非常尴尬，因为居然要等到他来发现这个问题。”

The problem was that the iPhone should have been all about the display,

问题在于，iPhone的重点是屏幕显示，

but in their current design the case competed with the display instead of getting out of the way.

而他们当时的设计是金属外壳和屏幕并重。

The whole device felt too masculine, task-driven, efficient.

整个设备感觉太男性化，太注重效能，是一款任务驱动型产品。

"Guys, you've killed yourselves over this design for the last nine months, but we're going to change it," Jobs told Ive's team.

“伙计们，在过去9个月你们为了这个设计拼死拼活，恨不得杀了自己，但是我们要改掉它，”乔布斯告诉艾弗的团队。

"We're all going to have to work nights and weekends, and if you want we can hand out some guns so you can kill us now."

“我们要没日没夜没有周末地工作，如果你们愿意，我现在就给你们发几把枪，把我们全干掉。”

Instead of balking³, the team agreed. "It was one of my proudest moments at Apple," Jobs recalled.

然而团队成员并没有迟疑，同意修改。“这是我在苹果最值得骄傲的时刻之一。”乔布斯回忆说。

1 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

2 aluminum   

n.(aluminium)铝

参考例句：

• The aluminum sheets cannot be too much thicker than 0.04 inches.铝板厚度不能超过0.04英寸。
• During the launch phase,it would ride in a protective aluminum shell.在发射阶段，它盛在一只保护的铝壳里。

3 balking   

n.慢行，阻行v.畏缩不前，犹豫( balk的现在分词 )；（指马）不肯跑

参考例句：

• He picked up a stone and let fly at the balking dog. 他捡起一块石头朝那狂吠的狗扔去。 来自互联网
• Democrats won't pass the plan without votes from rank-and-file Republicans andof-and-file Republicans were reportedly balking. 没有普通共和党议员的支持，民主党人无法通过这项方案——到周四晚间，据悉那些普通共和党人在阻挡（该计划）。 来自互联网