世界节假日博览 第4期:客户服务日

 　　Customer Service Day is on January the 17th. At least, it is in America. Not sure about the rest of the world. This is a day for companies and businesses to reflect on the importance of providing good customer service. It’s also a day for customer service managers and staff to explore new ways to keep the customer happy. This is the day when the customer really is always right. If everything goes according¹ to plan on Customer Service Day, customers will come again, and again, and again. Staff should always go the extra milefor customers and remember that service is always with a smile. Customer Service Day is also the time for bosses to thank their hardest-working customer service representatives².

　　每年的1月17日是客户服务日。这一节日至少在美国很流行，其他地方就不确定了。这一天，各个企业将重新认识到提供客户服务的重要性。在这一天，客户服务经理和员工将探索一些能够让顾客满意的新方法。在这一天，顾客总是对的。如果在客户服务日那天一切按照计划进行的话，顾客将会再次光临。员工将为顾客倾尽全力，记住永远要面带微笑。顾客服务日也是老板酬谢那些为顾客辛勤工作员工的日子。

　　Customer Service Day.jpg

　　What do you think of Customer Service Day? Don’t you think it should be every day? When we look at TV, the Internet or magazines, there are hundreds of ads that tell us how special customers are. How many ads and TV commercials³ really make you feel important? Perhaps it’s a good time for customers (that’s you) to complain if you don’t get good service. You could remind the sales staff what day it is! If that doesn’twork, ask them if they really think “Customer is King”. Are companies most interested in “keeping the customer satisfied,” or are they just interested in profits? Have you ever visited a customer care websiteor phoned a freephone customer service number? Have you ever complained about poor service? Did it work?

　　你对客户服务日怎么看？你不认为这样的节日应该天天过吗？无论我们是看电视、上网还是看杂志，上百条广告都在讲顾客的重要性。那么，又有多少广告真正让我们感觉到我们很重要呢？或许，这一天，顾客也可以倒倒苦水。你可以提醒一下销售人员，问他们今天是什么日子！如果这不奏效，问问他们他们是否把顾客当上帝。企业是更看重顾客的满意度，还是更看重利益？你曾经打开过客户服务的网站吗，或是打过免费的顾客服务热线？你曾经抱怨过服务态度问题吗？这真的有用吗？

　　1.customer service 客户服务

　　We aim to maintain⁴ high standards of customer service.

　　我们的目标是维持高标准的客户服务。

　　2.complain about 抱怨

　　Besides, what did I have to complain about?

　　另外，我还有什么可抱怨的呢？

　　3.be interested in 对……感兴趣

　　And why should anyone be interested in listening to our cough?

　　凭什么会有人感兴趣来听我们的咳嗽呢？

　　4.plan on 打算

　　I hope this time they will not put my plan on the shelf.

　　希望这一次他们不会把我的计划束之高阁。

       

1 according   

adj.按照，根据

参考例句：

• According to the Bible we are all the seed of Adam.根据《圣经》所说的，我们都是亚当的后裔。
• We must cut our coat according to our cloth this year.今年我们必须学会量入为出。

2 representatives   

代表，典型的

参考例句：

• The country is governed by elected representatives of the people. 这个国家由民选代表统治。
• The representatives pronounced against the decision made at the conference. 代表们对会议作出的决定表示反对。

3 commercials   

n.（电台或电视播放的）广告 ( commercial的名词复数 )；以大众欣赏为目的谱写的乐曲

参考例句：

• She earns a lot of money doing voice-overs for TV commercials. 她为电视广告作解说收入很高。
• The representative wanted Natalie to be a model in cosmetics commercials. 那个代表想让纳塔利做化妆品广告的模特儿。 来自超越目标英语 第3册

4 maintain   

vt.支撑；赡养，抚养；维持，保有

参考例句：

• He has to maintain a large family on a small salary.他不得不依靠很少的工资养活一家人。
• We must do our best to maintain sales at their usual rate.我们要尽力使销售额保持在平日的水平上。