2016年CRI Chongqing's Tourism Ambition

 

Take the cable car across the Yangtze River in Chongqing and you'll get a sense of just how big this city has become …. The river frontage is as impressive as any of the major cities around the world with skyscrapers¹ of the central business district, jostling for position alongside plush hotels, busy restaurants and traditional bustling² squares full of locals and tourists.

You also get a sense of its location… at the meeting point of two major rivers – the Yangtze and the Jialing … the city sprawling³ across gorges⁵ and plateaus, and eventually in the distance, you can just make out stunning⁶ countryside.

20 million people live and work in the municipality … that's 20 million who now, with the building of the moderately prosperous society, and with greater leisure time and money … want to play.

The Foreigner Street at night. [Photo: Bob Jones/CRIENGLISH.com]

Chongqing is not short of tourist resources, including the impressive Three Gorges Dam, the Dazu Rock Carvings⁷ and its unique cuisine⁸ - most notably⁹ the famous Chongqing Hot Pot.

The building of the Three Gorges Dam – apart from providing much needed energy, also created a popular tourist attraction. 400 kilometres to the east of Chongqing, tour boats to see the man made wonder are big business. 

Many cultural relics¹⁰ were moved to higher ground or into museums such as the Three Gorges Museum in Chongqing. 

That's where I dound Nina from Austria. She now lives in the city, but was showing her parents the sights.

"Ciqikou is awesome¹¹, and the harbor with the small markets, and the urban things. Here this museum is awesome. Also to go a little bit out of Chongqing, I loved Qingdao Gorge⁴, and Black Valley, so it's very nice. "

Tourists today, especially International ones, have increasingly high expectations – they want quality, luxury, entertainment, and an experience. They may also want to be culturally challenged. 

This is part of a promotional video for Chongqing – aimed at attracting overseas visitors. It underlines that the city modern, chic¹², full of amazing experiences and bristling¹³ with an estimated 12,700 registered hotels, 62 of which fall into the five star category. 

For the head of Chongqing's Hotel Industry Association, Mei Feng Lin, the key is raising standards.

"The first thing we should do is to improve our service level and service quality. We should standardize¹⁴ everything we do so that when foreign guests come here, we have the ability to provide service to them. We certainly don't want things to end up in a poor communication because we don't know the language. It will be a painful experience for both hotel reception and the guests themselves. "

The Crocodile Park [Photo: Liu Mohan/CRIENGLISH.com]

The best way to do that, she says, is to set up and enforce standards. 

"We are trying to do several things now, but the first thing is to establish city level hotel industry standards under the national standard. Under the new city level standard, we want to bring together different types hotels, including boutique hotel, homestay apartment, and chain hotel to define standards. There will be different standards for each genre¹⁵. Based on all of the standards and regulations, we can supervise the industry. "

Binbin is a hostel¹⁶ owner in Chongqing. He's hoping to tap into the relatively¹⁷ unexploited low-end overseas market.

"Youth hostelling is widely accepted by foreigners, young people, students and backpackers. Last week we hosted a group of football players from UK, they were here to play a match at Chongqing Datianwan sports stadium. This is the second time we received a group of foreign guests at the hostel. "

As the tourism sector¹⁸ in China matures, so expectations become greater. That puts pressure on existing attractions to improve their quality. But the latest figure show that Chongqing, like it's industry and commerce, is beginning to get it right.

For CRI this is Bob Jones in Chongqing.

1 skyscrapers   

n.摩天大楼

参考例句：

• A lot of skyscrapers in Manhattan are rising up to the skies. 曼哈顿有许多摩天大楼耸入云霄。
• On all sides, skyscrapers rose like jagged teeth. 四周耸起的摩天大楼参差不齐。

2 bustling   

adj.喧闹的

参考例句：

• The market was bustling with life. 市场上生机勃勃。
• This district is getting more and more prosperous and bustling. 这一带越来越繁华了。

3 sprawling   

adj.蔓生的，不规则地伸展的v.伸开四肢坐[躺]( sprawl的现在分词 )；蔓延；杂乱无序地拓展；四肢伸展坐着（或躺着）

参考例句：

• He was sprawling in an armchair in front of the TV. 他伸开手脚坐在电视机前的一张扶手椅上。
• a modern sprawling town 一座杂乱无序拓展的现代城镇

4 gorge   

n.咽喉，胃，暴食，山峡；v.塞饱，狼吞虎咽地吃

参考例句：

• East of the gorge leveled out.峡谷东面地势变得平坦起来。
• It made my gorge rise to hear the news.这消息令我作呕。

5 gorges   

n.山峡，峡谷( gorge的名词复数 )；咽喉v.（用食物把自己）塞饱，填饱( gorge的第三人称单数 )；作呕

参考例句：

• The explorers were confronted with gorges(that were)almost impassable and rivers(that were)often unfordable. 探险人员面临着几乎是无路可通的峡谷和常常是无法渡过的河流。 来自辞典例句
• We visited the Yangtse Gorges last summer. 去年夏天我们游历了长江三峡。 来自辞典例句

6 stunning   

adj.极好的；使人晕倒的

参考例句：

• His plays are distinguished only by their stunning mediocrity.他的戏剧与众不同之处就是平凡得出奇。
• The finished effect was absolutely stunning.完工后的效果非常美。

7 carvings   

n.雕刻( carving的名词复数 )；雕刻术；雕刻品；雕刻物

参考例句：

• The desk was ornamented with many carvings. 这桌子装饰有很多雕刻物。 来自《简明英汉词典》
• Shell carvings are a specialty of the town. 贝雕是该城的特产。 来自《简明英汉词典》

8 cuisine   

n.烹调，烹饪法

参考例句：

• This book is the definitive guide to world cuisine.这本书是世界美食的权威指南。
• This restaurant is renowned for its cuisine.这家餐馆以其精美的饭菜而闻名。

9 notably   

adv.值得注意地，显著地，尤其地，特别地

参考例句：

• Many students were absent,notably the monitor.许多学生缺席，特别是连班长也没来。
• A notably short,silver-haired man,he plays basketball with his staff several times a week.他个子明显较为矮小，一头银发，每周都会和他的员工一起打几次篮球。

10 relics   

[pl.］n.遗物，遗迹，遗产；遗体，尸骸

参考例句：

• The area is a treasure house of archaeological relics. 这个地区是古文物遗迹的宝库。
• Xi'an is an ancient city full of treasures and saintly relics. 西安是一个有很多宝藏和神圣的遗物的古老城市。

11 awesome   

adj.令人惊叹的，难得吓人的，很好的

参考例句：

• The church in Ireland has always exercised an awesome power.爱尔兰的教堂一直掌握着令人敬畏的权力。
• That new white convertible is totally awesome.那辆新的白色折篷汽车简直棒极了.

12 chic   

n./adj.别致(的)，时髦(的)，讲究的

参考例句：

• She bought a chic little hat.她买了一顶别致的小帽子。
• The chic restaurant is patronized by many celebrities.这家时髦的饭店常有名人光顾。

13 bristling   

a.竖立的

参考例句：

• "Don't you question Miz Wilkes' word,'said Archie, his beard bristling. "威尔克斯太太的话，你就不必怀疑了。 "阿尔奇说。他的胡子也翘了起来。
• You were bristling just now. 你刚才在发毛。

14 standardize   

v.使符合标准，使标准化

参考例句：

• We will extend and standardize legal services and provide effective legal aid.拓展和规范法律服务，积极开展法律援助。
• There is a drive both to standardise components and to reduce the number of models on offer.正在为实现零部件标准化和减少推出的型号数量而努力。

15 genre   

n.(文学、艺术等的)类型，体裁，风格

参考例句：

• My favorite music genre is blues.我最喜欢的音乐种类是布鲁斯音乐。
• Superficially,this Shakespeare's work seems to fit into the same genre.从表面上看， 莎士比亚的这个剧本似乎属于同一类型。

16 hostel   

n.（学生）宿舍，招待所

参考例句：

• I lived in a hostel while I was a student.我求学期间住在青年招待所里。
• He says he's staying at a Youth Hostel.他说他现住在一家青年招待所。

17 relatively   

adv.比较...地，相对地

参考例句：

• The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
• The operation was relatively painless.手术相对来说不痛。

18 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。