乔布斯传 第677期:归来(2)

On one conference call with analysts¹ shortly after Jobs went on leave,

乔布斯病休后不久，在一次跟分析员的电话会议上，

Cook departed from his unemotional style to give a rousing declaration of why Apple would continue to soar even with Jobs absent:

库克一改淡定的风格，富有煽动性地宣讲了为什么即使乔布斯不在，苹果也会继续髙歌猛进：

We believe that we are on the face of the earth to make great products, and that's not changing.

我们相信，我们在地球上存在的目的就是创造伟大的产品，这一点不会改变。

We are constantly focusing on innovating².

我们一直专注于创新。

We believe in the simple not the complex.

我们崇尚简约而不是复杂。

We believe that we need to own and control the primary technologies behind the products that we make,

我们相信我们需要拥有并控制我们制造的产品背后的重要技术，

and participate only in markets where we can make a significant contribution.

并只参与那些我们可以作出重大贯献的市场。

We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us.

我们相信要对成千上万的项目说不，这样我们才能真正专注于那些对我们来说确实重要和有意义的少数项目。

We believe in deep collaboration³ and cross-pollination of our groups, which allow us to innovate⁴ in a way that others cannot.

我们相信团队间的深度合作和相互启发，这让我们用别人没有的方式进行创新。

And frankly⁵, we don't settle for anything less than excellence⁶ in every group in the company,

坦白地说，这家公司的每一个团队都在不懈地追求完美，我

and we have the self-honesty to admit when we're wrong and the courage to change.

们能诚实地对待自己，承认错误，并有勇气去改变。

And I think, regardless of who is in what job, those values are so embedded⁷ in this company that Apple will do extremely well.

我认为，无论是谁在做什么工作，这些价值已经深深地扎根在这家公司，苹果将表现非凡。

1 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

2 innovating   

v.改革，创新( innovate的现在分词 )；引入（新事物、思想或方法），

参考例句：

• In this new century, the company keeps innovating and developing new products. 新世纪伊始，公司全面实施形象工程及整合营销，不断改革创新，开发高新产品。 来自互联网
• Beijing is backward most prime cause is innovating at system lack. 北京落后的最根本原因在于制度缺乏创新。 来自互联网

3 collaboration   

n.合作，协作；勾结

参考例句：

• The two companies are working in close collaboration each other.这两家公司密切合作。
• He was shot for collaboration with the enemy.他因通敌而被枪毙了。

4 innovate   

v.革新，变革，创始

参考例句：

• We must innovate in order to make progress.我们必须改革以便取得进步。
• It is necessary to innovate and develop military theories.创新和发展军事理论是必要的。

5 frankly   

adv.坦白地，直率地；坦率地说

参考例句：

• To speak frankly, I don't like the idea at all.老实说，我一点也不赞成这个主意。
• Frankly speaking, I'm not opposed to reform.坦率地说，我不反对改革。

6 excellence   

n.优秀，杰出，(pl.)优点，美德

参考例句：

• His art has reached a high degree of excellence.他的艺术已达到炉火纯青的地步。
• My performance is far below excellence.我的表演离优秀还差得远呢。

7 embedded   

a.扎牢的

参考例句：

• an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
• He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。