轻松日记商务职场篇216:扭转局势

 　　核心句型：

　　We can only rely on this new product to tip the scales.

　　我们只能通过这款新产品扭转局势。

　　tip the scales 中scales是“天平”之意，英语语言认为在极小的干扰下，天平具有恢复自身平衡的能力；而tip 有“使倾斜”的意思，所以这个短语指打破原有平衡，进入一种新秩序，即：“扭转局势”的意思。因此，当美国人说"We can only rely on this new product to tip the scales."时，他/她要表达的意思就是:"We have to change the situation by releasing the new product."、"The only way of turning the tables lies in the new product."。

　　情景对白：

　　Boss: We must ensure the success of our new product launch. We can only rely on this new product to tip the scales.

　　老板：一定要保证这次新产品发布会的成功举办，我们只能通过这款新产品扭转局势了。

　　Benjamin: Yes, you can count on it. And I hope we can win customer's trust again.

　　本杰明：是的，您尽管放心好了。我希望我们能再次赢得客户的信任。

　　搭配句积累：

　　①How do we deal with the declining turnover¹?

　　我们该如何应对逐渐下滑的营业额？

　　②Our new product totally overturns the previous outdated² ones.

　　我们的新产品完全颠覆了以往的过时产品。

　　③Customers have lost interest in our products these years.

　　近来年，顾客对我们的产品失去了兴趣。

　　④Our previous product made our company come into a credibility crisis.

　　我们上一款产品令公司陷入了诚信危机。

　　单词：

　　launch n. 发布，发行

　　The company's spending has also risen following the launch of a new Sunday magazine.

　　发行一本新周日杂志后，公司的开支也跟着上升。

　　The launch was delayed by a technical hitch³.

　　由于技术上出现临时故障而发射延期.

　　We have got good media coverage⁴ for the launch of the new model.

　　传播媒介对我们的新型产品投放市场作了有利的报导。

1 turnover   

n.人员流动率，人事变动率；营业额，成交量

参考例句：

• The store greatly reduced the prices to make a quick turnover.这家商店实行大减价以迅速周转资金。
• Our turnover actually increased last year.去年我们的营业额竟然增加了。

2 outdated   

adj.旧式的，落伍的，过时的；v.使过时

参考例句：

• That list of addresses is outdated,many have changed.那个通讯录已经没用了，许多地址已经改了。
• Many of us conform to the outdated customs laid down by our forebears.我们许多人都遵循祖先立下的过时习俗。

3 hitch   

v.免费搭(车旅行)；系住；急提；n.故障；急拉

参考例句：

• They had an eighty-mile journey and decided to hitch hike.他们要走80英里的路程，最后决定搭便车。
• All the candidates are able to answer the questions without any hitch.所有报考者都能对答如流。

4 coverage   

n.报导，保险范围，保险额，范围，覆盖

参考例句：

• There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
• This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。