After several new product lines had failed to take off, 随后 几个新的系列产品都相继流产 the income from the Apple II was keeping the company alive. 是来自于苹果机二代的收入让公司维持了下去 But Apple's hopes of a rev...
A computer expert will show you the system that's right for you. 电脑专家将会为你展示真正适合你的系统 It was the opening shot of a battle that would rage for 15 years. 这为其后IBM跟苹果之间长达15年的激烈竞争拉开了序...
There are some great partnerships, aren't there, in the world? 这世上有一些伟大的拍档 对吧? One thinks of Lennon and McCartney and you and Steve Jobs. 说到这个 人们会想到列侬和麦卡特尼 还有就是你和乔布斯 Who wa...
A surprising number of people who came along as hippies 二十世纪六七十年代的许多嬉皮士和反主流文化运动先锋 and counter-culture folks in the '60s and '70s 其实到头来 wound up going into business. 最终都从商了 Busine...
The Homebrew Computer Club had ideas of how small, little people 家酿电脑俱乐部的理念是 who knew things about computers 那些懂计算机技术的小人物 could change the world, could become masters. 可以改变和主宰这个世界 Th...
People who've done that have another angle on, er, 真正接触过电子设备的人 whether technology is bad or good. 对科技的利弊有更客观的判断 They think that technology that pushes them around is bad 他们认为 如果科技控制了...
He's got a lot of compartments in his mind. 他的思维十分多面化 He was intense and thoughtful and I liked that about him. 他既热情又睿智 我很欣赏这一点 At college, Jobs met Daniel Kottke. 大学时 乔布斯认识了Daniel Kottk...
It's in Apple's DNA that technology alone is not enough. 苹果有个深入骨髓的理念 那就是 科技本身乏善可陈 That it's technology married with liberal arts, 它只有与艺术相结合 married with the humanities 与人性相结合 t...
Jobs cast Apple as the plucky underdog, 乔布斯要带领苹果扭转乾坤 taking on a domineering rival. 与竞争对手背水一战 IBM wants it all IBM野心勃勃 and is aiming its guns on its last obstacle to industry control - 它正要扫去自...
This is the launch of the Macintosh computer in 1984. 这是1984年Mac电脑发布会 An early glimpse of the way Apple has marketed itself to the world ever since. 苹果此后面向全球的商业运作手段 从这里可见一斑 The Macintosh was...