英国新闻听力 最新发展

这里是BBC的"文化冲击"栏目，来看看新一周里我们又捕捉到了哪些文化动态。据说，来自日本的一项最新发明是一种USB驱动的温度调控服装。你可以把导线插进电脑的USB接口，就能启动衣服内部的两台小风扇，当然，风扇的转速是可调节的。我们与电脑的联系真是越来越紧密了。

注释：

ripple¹ n. 波纹

scanner n. 扫描仪

plug v. 插入

intimately adv. 亲密地，紧密地，内部地

odour n. 气味，味道

gadget² n. 仪器，设计精巧的小机械

bum³ n. 游手好闲者

recognizable adj. 可公认的，可认同的

potential adj. 可能的，具有可能性的

wary⁴ adj. 小心谨慎的，留神的

Latest Developments

THE HOST: This is Culture Shock from the BBC and here are some of the new cultural ripples⁵ that have crossed our scanners this week. One of the latest inventions to come from Japan we are told are USB-powered air-conditioned clothes. You can plug them in to your USB port in your computer and that powers two small fans inside your clothing. Apparently⁶ you can adjust the fan speed. We are indeed becoming more intimately connected to our computers.

And while we are talking about Japanese high technology, engineers in Tokyo are building an odour recorder to record smells and play them back later. Apparently you point the gadget at a freshly baked biscuit, to take one example, the machine will analyse its odour and chemically reproduce it which sounds a great idea but I think why not just eat another biscuit.

And finally a rather uncomfortable one from the United States. They have started to use homeless people to wear adverts⁷. The homeless in America are called 'bums⁸'. They are basically paid to wear the adverts in traffic jams where they just sit by the side of the road. There is even a website if you want to check out this extraordinary development called 'bumvertising.com' Check that out.

Sarah, what do you think of 'bumvertising'?

SARAH: I'm really quite appalled⁹ by the idea of 'bumvertising'. I mean I would like to know how much they have been paid.

THE HOST: You might not like the idea of 'bumvertising', Sarah, but does it represent a trend that is recognizable elsewhere?

SARAH: Well possibly because there is this idea that people are soon going to be able to sell advertising¹⁰ either about their person or on a personal belonging. So I mean people already do it on the side of their cars but to actually have designated to the advertising space on things like your car, your home, your garage, your clothing, and you know then you can sell it so there is potential for that. But I think we need to be wary when we're using all surfaces for advertising.

THE HOST: There you are. You heard it here. The latest version of the man with the sandwich board, the man 'bumvertising'.

最新发展

主持人：这里是BBC的"文化冲击"栏目，来看看新一周里我们又捕捉到了哪些文化动态。据说，来自日本的一项最新发明是一种USB驱动的温度调控服装。你可以把导线插进电脑的USB接口，就能启动衣服内部的两台小风扇，当然，风扇的转速是可调节的。我们与电脑的联系真是越来越紧密了。

在我们正谈论日本高科技的时候，东京的工程师们研制出了一种机器，可以记录下气味，然后释放出来。打个比方，这看上去就像你把这台机器放在一块新鲜出炉的饼干旁边，它就能分析出饼干的味道，然后通过化学制剂再合成出来。听起来不错，但是，与其这样为什么不再吃一块饼干呢。

最后是一条让人不怎么舒服的消息，来自美国。人们开始用无家可归者做广告。这些人在美国被称为"游民"。广告商支付一定的报酬，让他们将广告"穿"在身上，然后在交通拥挤的时刻坐在路边。甚至还有一个叫做'bumvertising.com'的网页，供人们查询这项非比寻常的的事业的发展状况。去查查吧。

萨拉，你对"游民广告"怎么看？

萨拉：我着实很惊讶。我的意思是我想知道他们究竟得到了多少报酬。

主持人：你也许并不赞同"游民广告"这主意，萨拉。但它是否代表了一个在其它地方也日益显现的趋势呢？

萨拉：或许是的，因为现在人们有这样一种想法，就是无论关于自身还是私人所有物，都可以卖广告。我是说，人们不仅早已开始在车身上做广告，而且已经实实在在地把广告空间拓展到你的车、你的家、你的车库、你的衣服，你知道这样也许会把东西卖出去，所以这么做是可能的。但我觉得，在将一切表面都贴满广告之前，我们还是谨慎一些得好。

主持人：好的，您正在收听的是"文化冲击"栏目。我们刚刚提到的是"游民广告"问题，一个男人挂着三明治的广告牌。

1 ripple   

n.涟波，涟漪，波纹，粗钢梳；vt.使...起涟漪，使起波纹； vi.呈波浪状，起伏前进

参考例句：

• The pebble made a ripple on the surface of the lake.石子在湖面上激起一个涟漪。
• The small ripple split upon the beach.小小的涟漪卷来，碎在沙滩上。

2 gadget   

n.小巧的机械，精巧的装置，小玩意儿

参考例句：

• This gadget isn't much good.这小机械没什么用处。
• She has invented a nifty little gadget for undoing stubborn nuts and bolts.她发明了一种灵巧的小工具用来松开紧固的螺母和螺栓。

3 bum   

n.臀部；流浪汉，乞丐；vt.乞求，乞讨

参考例句：

• A man pinched her bum on the train so she hit him.在火车上有人捏她屁股，她打了那人。
• The penniless man had to bum a ride home.那个身无分文的人只好乞求搭车回家。

4 wary   

adj.谨慎的，机警的，小心的

参考例句：

• He is wary of telling secrets to others.他谨防向他人泄露秘密。
• Paula frowned,suddenly wary.宝拉皱了皱眉头，突然警惕起来。

5 ripples   

逐渐扩散的感觉( ripple的名词复数 )

参考例句：

• The moon danced on the ripples. 月亮在涟漪上舞动。
• The sea leaves ripples on the sand. 海水在沙滩上留下了波痕。

6 apparently   

adv.显然地；表面上，似乎

参考例句：

• An apparently blind alley leads suddenly into an open space.山穷水尽，豁然开朗。
• He was apparently much surprised at the news.他对那个消息显然感到十分惊异。

7 adverts   

advertisements 广告，做广告

参考例句：

• the adverts on television 电视广告
• The adverts are not very informative. 这些广告并没有包含太多有用信息。

8 bums   

n. 游荡者，流浪汉，懒鬼，闹饮，屁股 adj. 没有价值的，不灵光的，不合理的 vt. 令人失望，乞讨 vi. 混日子，以乞讨为生

参考例句：

• The other guys are considered'sick" or "bums". 其他的人则被看成是“病态”或“废物”。
• You'll never amount to anything, you good-for-nothing bums! 这班没出息的东西，一辈子也不会成器。

9 appalled   

v.使惊骇，使充满恐惧( appall的过去式和过去分词)adj.惊骇的；丧胆的

参考例句：

• The brutality of the crime has appalled the public. 罪行之残暴使公众大为震惊。
• They were appalled by the reports of the nuclear war. 他们被核战争的报道吓坏了。 来自《简明英汉词典》

10 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。