【英音模仿秀】福特重振林肯 老树再开新花

模仿文本： Yeah, it does really seem like a mass-market brand, doesn't it? And we've seen today, of course, that Ford¹'s sales in November rose at 6% on the same period last year. So they are heading in the right direction. But the big challenge for Ford and the other big carmakers of course is how they can make more money from each of those customers. Well, one way that Ford says it can do that is to offer a premium² brand that'll offer extra features and services and that sort of thing. 

 

译文： 是的，福特轿车看起来确实像普通大众品牌，不是吗？当然，现在我们看到福特汽车11月份的销售量比去年同期增长6%。可见他们正在往正确的方向前进着。对于福特及其他大牌汽车制造商来说，最大的挑战当然是如何从每名消费者中挣到更多的钱。福特表示，他们能做的其中一种方法是提供高端品牌轿车以及与之相配套的额外产品特性和服务，诸如此类的东西。 

 

1 Ford   

n.浅滩，水浅可涉处；v.涉水，涉过

参考例句：

• They were guarding the bridge,so we forded the river.他们驻守在那座桥上，所以我们只能涉水过河。
• If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪，必须极度小心。

2 premium   

n.加付款；赠品；adj.高级的；售价高的

参考例句：

• You have to pay a premium for express delivery.寄快递你得付额外费用。
• Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后，清水便因稀而贵了。